Do you own a small business and don’t have a website for it? If you said yes, it’s almost as if your business doesn’t exist.
We are living in a digital age and people are using the internet for almost everything. If you’re on the fence about investing in a business website in 2019, here are 3 key benefits for you to consider.
Today everyone searches for information online
Did you know that 85% of consumers use the internet to find a local business?
Think of yourself: what do you do when you need to buy a nonessential product or service? You turn to Google, conduct a quick search, and see what shows up in the search results. You would probably contact a few of the businesses that comes up online and then move on to make a buying decision.
So it’s simple, a business that has a website has more opportunity to attract customers than a business that doesn’t have a website. That is why for a small or local business in particular, creating a website is crucial for attracting a loyal audience.
Websites increase the business credibility
A high percentage of small businesses today doesn’t have a physical store front. And that’s quite alright.
We are all operating in a digital world and online businesses are fast becoming the norm. A website for a small business in this era is the same as a what a physical address was for business a few decades ago.
Thus today customer perceives a business with a professional website to be more credible than a business without its own website. It reassures the customer that your business is legitimate and explains why your business is valuable.
A website provides a foundation for digital marketing
A business website provides a platform for learning about your potential customers. It opens an opportunity to collect information about your customers and then tailor your interactions to their preferences. This is a mandatory requirement for most of the current trendy digital marketing tactics.
The website allows you to collect customer email addresses and helps you to directly communicate with them regularly through newsletters, blogs, and promotions. This allows businesses to go to their customer directly without waiting for them to come to the business.
Conclusion: every business needs a website
The case for having a business website in today’s world is very strong. Every business should plan to have their website up and running in 2019.
Make this a reality by entering our Free Giveaway today!