Is your website ready for the new year? If not, what are you doing to get it ready for 2021?
“Your business website is your #1 Business Digital Asset. It brings in the clients, and work hard to promote your business online 24/7.”
A new year means new business goals for business owners. Especially with all the challenges faced during 2020, your business may have gone through some sort of changes. You will update your service/product offerings and processes in the new year to align with your new business goals and new business directions.
Your business website is how customers see and interact with your business. A good website can support and reinforce business goals, or it can undermine them, depending on the design, message, and functionality it offers. As you set your business goals for the new year you need to ensure that your website is also in line with your new business goals and directions.
So take some time during the first few weeks of January to update some of the key areas of your website.
Services/Products and Pricing:
Have you changed your service or product offerings? You may have added a new service, removed an existing product or simply modified an existing offering to be delivered online. Whatever it is, make sure the latest information about your products and services are reflected on your website with all the current information such as pricing.
New year is a good time to run through your website’s content and make sure it’s giving the right message to your target audience. Infact your target audience’s requirements may also have changed due to challenges of 2020. So make sure your message is updated to include these changes so that you can keep attracting potential leads to your website.
Testimonials and Portfolio:
You may have done a lot of great work during the last year, but is it actually shown on your website? People tend to neglect this area quite a bit. So the new year is the best time to update your portfolio with your latest completed projects and it’s time to add in all those great customer reviews you’ve gathered along the way on to your website for the whole world to see.
Review your freebie optin:
The new year is also a great time to reevaluate your lead magnets (freebie). Review your current lead magnets performance during the year. If it has not been bringing you the leads as you hoped for, then it’s a good time to make some changes and maybe try out something different. Something new is also great to keep your existing email list engaged and interested in your business. On the other hand if you don’t have a freebie lead magnet, then the new year is the perfect time to add one in and start building your email list.
It’s always good to make sure that all your contact details and social media links are up to date and accurate on the website. Make sure contact forms are working and linked to your backend systems so that you don’t miss out on any potential leads in the new year.
Whether you have repeat visitors or new visitors to your website in the new year, their experience can be uplifted with some new, on brand website images. It could be a new self portrait of yourself or your team, it could be new product images or it could even be some new good stock images. Adding some new images will not only refresh your website’s look and feel, it will also help to boost a little SEO in the new year.
Now that you know what you need to update on your website, you may also wonder why you need to spend time (and maybe some money) to get your business website up to date and ready for the new year.
Here’s why; An up to date website will help your business to:
1. Improve Search Ranking Results
One of the most important reasons to update your website often is so that customers (and potential customers) can find you.
2. Impress Current & Potential Clients
If you want your business to be memorable, make sure your website is memorable.
3. Stay Competitive
Consumers today have many options to choose from when it comes to who they want to do business with so making sure your business is part of their choice is important for business success in the new year.
I cannot reiterate this enough….your business website is the most impactful marketing tool you can use for growing your business…so do not underestimate the value it will bring to your business! Ensure you take the time to update it during the early weeks of January so it’s ready for the new year!